A macro is a code that specifies how a certain input sequence should be mapped to a replacement output sequence according to a defined procedure. In short a macro is a code written by E2E team to give solution to a repetitive work., Macros are a great help in preparing following for wave/ tracker studies:

  • Charts
  • Reports
  • Toplines
  • Presentations

where a same set of input is required weekly/ monthly or yearly. Advantages of macros:

  • Fast turnaround
  • Efficient
  • Cheap
  • Error free
  • Removes repetitiveness
  • Almost 0% manual work
  • Easy to edit

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